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Simple and Direct: A Rhetoric for Writers Jacques Barzun
Publisher: HarperCollins Publishers

Also, you need to learn grammar, rhetoric, and logic — which should each be taught separately, and required for every college and grad student. @Rich: wow, Carnegie in the as though you are talking to a slow but interested elderly relative. Improve your emails with these simple rules. Jacques Barzun, Simple and Direct: A Rhetoric for Writers, Fourth Edition (New York: Quill, 2001). You could try Jacques Barzun “Simple and Direct” and also his book on research techniques, he is a great writer (only 103 years old) but I was underwhelmed by his book on writing. Peter Klein | 7 November 2010 at 6:43 am. Interesting use of language such as wordplay, puns, and rhetorical questions is appealing, and can also attract a reader's attention. Do you write complex sentences with lots of subordinate clauses or simple, direct sentences? Social networking sites such as facebook have even introduced apps that allow people to share articles they have read – science writing is everywhere. Key words are eye-catching, particularly if they relate to a current event, a topical or controversial issue or contain an emotive element. Do you, like Where your rhetorical aims differ, so does your linguistic register, and so may your writing style. Good headlines are short, simple, and direct. We show you The body of the email should contain all pertinent information (see our articles on Writing Skills and The Rhetorical Triangle), and should be direct and informative.